[00:00:00] Inevitably, parent child relationships encounter conflicts when a parent is wrong. How is an apology an expression of failure and regret? Helpful apologies require regrettably recognizing one broke valuable rules and expectations. Past research emphasized identifying offenses and impact requiring apologies by youth, but not how parents as apologizers impact the parent child relationship. Researchers surveyed 300 plus parents. They measured parent inclinations to apologize by having the participants rate statements like I don't like to admit to my child that I am wrong. They included surveys for empathy, feeling guilt, and shame and a questionnaire to measure relationship attachment. Results parents who had more positive attitudes towards apologies had more secure parent child attachments than the parents who had negative attitudes towards apologizing. Parents shame and withdrawal feelings hindered their apologizing to their child. Empathy, feeling guilt, and apologizing was beneficial to the parent child attachment. Parents when you do something wrong, recognize your guilt and apologize. Repair and enhance a ruptured relationship take moral responsibility, recognize mistakes, say I was wrong and I'm sorry.