[00:00:00] What happens when ads glamorize products and tie them to the ideals of womanhood Psychologists explore how advertising shapes women's self perception from body image to confidence and identity. In a systematic review of 95 peer reviewed studies, researchers analyzed how different forms of advertising affect women's psychology. They examined outcomes such as body image, self esteem, self objectification and gender role attitudes across decades of research. They also examine the effects of femvertising advertising that aims to challenge gender stereotypes and empower women. Results Traditional ads that idealize beauty and femininity consistently link to lower self esteem, higher body dissatisfaction and greater self objectification. In today's digital world, these effects grow stronger with constant exposure through personalized feeds. Femvertising designed to empower women and challenge stereotypes shows promise, but only when it feels genuine. The message is clear. Empowerment can't be sold it must be shown. Real progress happens when women see themselves represented as complex, capable and real. The most empowering campaign isn't one that sells beauty. It tells the truth.
